Robin Ince's 100 Bookshop Tour is coming to P&G Wells

To celebrate the publication of his new book, The Importance of Being Interested: Adventures in Scientific Curiosity, award-winning comedian Robin Ince, co-creator and presenter of BBC Radio 4’s The Infinite Monkey Cage, is touring 100 independent bookshops around the UK by public transport.   

Join us at P&G Wells from 6:30pm to 8:00pm on Saturday 6th November 2021 to hear Robin talk about the book and other matters of funny or scientific importance, ask challenging questions and get a signed copy. 

Bored by a fog of dull lessons and intimidated by the barrage of equations, comedian Robin Ince quickly abandoned science at school. But, twenty years later, he fell in love and now presents one of the world’s most popular science podcasts. Every year he meets hundreds of the world’s greatest thinkers. 

In this erudite and witty book, Robin reveals why scientific wonder isn’t just for the professionals. Filled with interviews featuring astronauts, comedians, teachers, quantum physicists, neuroscientists and more – as well as charting Robin’s own journey with science – The Importance of Being Interested explores why many wrongly think of the discipline as distant and difficult. From the glorious appeal of the stars above to why scientific curiosity can encourage much needed intellectual humility; this optimistic and profound book will leave you filled with a thirst for intellectual adventure. 

‘A delightful and scintillating hymn to science. Resolutely a non-scientist, Robin Ince discovers with awe that when science addresses the “big problems” and destroys familiar beliefs, it does not leave us in a cold, meaningless and de-humanized world, but in a one which is colourful, human, full of intensity and wonder.’ – Professor Carlo Rovelli, bestselling author of Seven Brief Lessons on Physics 

‘Wonderful! A beautifully written elegy to science, combining wonder, mystery and humour. Curiosity dances across the pages. Robin’s take on science is human, funny but also deeply enthralling.’ – Professor Alice Roberts, TV presenter, academic and bestselling author of Ancestors 

‘Robin is the most engaging of science communicators. As someone who also struggled with science as a child, still finds physics an impossible foreign tongue, and came late to the fulfilment of a curious mind, I found this book by turns challenging, entertaining and moving.’ – Steve Backshall, BAFTA-winning British explorer, naturalist, presenter and writer 

‘With razor-sharp wit and insight, Robin slices into the biggest questions of our time. The Importance of Being Interested left me smiling and thinking more deeply’ – Commander Chris Hadfield, astronaut and bestselling author 

About the author:
Robin Ince is the co-creator and presenter of the BBC Radio 4 show The Infinite Monkey Cage, which has won multiple awards include the Sony Gold and Rose d’Or. In 2019 he played to over a quarter of a million people with Brian Cox on their world tour which has put them in the Guinness Book of Records for the most tickets sold for a science show. He is the author of I’m a Joke and So Are You and also won Celebrity Mastermind despite forgetting that calcium was the dominant element of chalk. He is currently trying to invent an effective satnav for people who believe the world is flat! 

Book your tickets now, this event will be a sell-out! 

Tickets are £20 including a copy of the book which you will have the chance to get signed on the night or £8 for admission only. Additional copies of the book will be available to purchase on the night for £17.99.

If you are unable to attend but would still like a signed copy of the book, please pre-order a copy and in the notes at the checkout ask for it to be signed. Signed copies will only be available for posting or collection after 6th November.

Should you have any difficulty booking a ticket or have any queries about this event, please email us at

In view of Covid safety:

    • Places limited to 40 tickets
    • Please use the hand gel provided
    • Masks preferred
    • Doors and windows will be open for ventilation, even if this means it might be a little cold
    • If you have a recent positive test or are displaying symptoms, please do not attend


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