Two Beats Ahead

Panos A. Panay and R. Michael Hendrix


SKU: 9780241410929 Categories: , Tag:

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As Chance the Rapper said 'Technology moves faster than business and music moves faster than technology.' Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds.

Drawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr. Dre, Lady Gaga, Beyonce and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation. Inspired by creative geniuses, you'll learn how to:* Listen more carefully and thoughtfully * Experiment more freely * Collaborate with a more diverse cast of partners* Demo and prototype like a jazz musician * Perform under the spotlight* Improvise like a great bebop ensemble Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.

Additional information

Weight 336 g
Dimensions 232 × 153 × 22 mm





Penguin Books Ltd




Hendrix, R. Michael, Panay, Panos A.